Step 2. Your Brand Guidelines

Set Some Rules. Make It Happen

Your logo, is your intellectual property and as such, must be used according to your rules.  Those rules are set out in brand guidelines that we provide for you.

Brief Your Suppliers Professionally

These guidelines should be made available to any of your suppliers, who will be providing you with signage, stationery, printed material etc.

Be Consistent With Your Message

Consistency in your communication image, gives power to your printed material and advertising.

Here is an example below of the guidelines we will supply to you...

full colour

full colour

reversed

reversed

mono

mono

clear space

clear space

icon

icon

apparel

apparel

brand Colours

brand Colours

stationery

stationery

You have to learn the rules of the game and then you have to play better than everyone else -Albert Einstein